Business Strategy

Catalog description

This Business Administration capstone course involves studying strategic planning including mission & vision statement development, analysis of the external environment and internal organization factors, development of strategic alternatives, selection and its implementation of appropriate strategies, and evaluation of business strategies and competitive dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise. Case study analyses will be used to provide practical experience in analysis and decision making in the solution of business problems. Students learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. Prerequisite(s): College Level=Senior.