The Business of Innovation

Catalog description

This is a cross-disciplinary class that will introduce students to the Lean Startup Scientific Method for developing and commercializing ideas for new ventures or else innovating and developing new products or business models within existing companies. Topics include marketplace innovations, technology and science based innovations, marketplace hypothesis development and testing, frugal and agile engineering, business models, intellectual property, prototyping, exit strategies, and fundraising. Lab component is integrated within module deliverables.