Honors Principles of Marketing

Catalog description

This course will provide an introduction to marketing. The marketing planning process and the market environment will be discussed. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered. Students will enrich their academic experience by applying theories and material learned in the course to a specific business project. OPEN ONLY Open only to students enrolled in the Business- Business Administration Honors Advisement Track.