Entrepreneurial Strategy

Catalog description

In this capstone course for the Entrepreneurship Program, students will acquire the skill set necessary to evaluate entrepreneurial opportunities and challenges and develop comprehensive strategies for finance, operations, management, and marketing for a business startup. Upon successful completion of this advanced course, students will explore all aspects of starting a new business venture that will culminate in the preparation and presentation of an actionable business plan. This will include conducting feasibility studies to assess business concepts; understanding and applying legal requirements; selecting a business model; managing growth; evaluating methods of financing; preparing financial, marketing, management, and operational plans; contingency planning; and developing exit strategies. Pre-requisite(s): ENTR 120 Entrepreneurial Process Pre- or co- requisite(s): ACTG 110 Financial Accounting and BADM 110 Legal and Ethical Environment of Business I (Business Law I) .