RESM 38803Marketing and Fundraising in Recreation and Sport

Catalog

This course will examine the complex and diverse nature of recreation and sports marketing from a strategic marketing perspective. Specific emphasis will be placed on the contingency framework for strategic recreation and sports marketing with attention to market selection, marketing mix decisions, and the implementation and control of the strategic marketing process. Additionally, this course will examine marketing, through sports, using as a platform for developing strategies and tactics for fundraising and the ability to sell non-sports products.