MKTG 35073Fundamentals of Marketing

Catalog

This course provides an introduction to basic concepts and terminology in marketing, including the following: the role of marketing in the economic system, the process of developing a marketing strategy, the external influences that affect a marketing strategy, the global and ethical considerations, and the basic analytical tools appropriate to marketing decision making. Prerequisites: ECO 2023 (ECON 22003) or ECO 2233 (ECON 21403).