BUSN 226

Introduction to Sports Marketing

Heartland Community College · UGRD · Fall 2026

1 section

Catalog description

This course is designed to provide an overview of sports marketing principles. The following topics will be examined: current issues, theories, and research in sports marketing, promotion, marketing mix, consumer behavior, and relationship marketing.

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Class #heartland-0078Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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