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Hawkeye Community College · 3 credits · UGRD

Consumer behavior is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.
Fall 2026 · 1 section
Aug 19 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 1Class #092694-MKT-142-1 | Monday, Wednesday 12:45 PM - 2:10 PM Black Hawk 225 (Lecture) | Black Hawk 225 | Bowman, J |