Professional Practice in Digital Marketing

Catalog description

IMED 455 is a studio-style practicum crafted to arm graduating undergraduates with the real-world skills and experience needed to thrive in digital marketing careers. This course offers an immersive dive into actual projects and scenarios, providing the student with an in-depth understanding of industry best practices, the latest emerging trends, and the professional standards expected in the digital marketing field. Through collaborative group projects, sessions with guest speakers from the industry, and networking opportunities, the student will gain practical experience and begin to build a solid professional network. Designed for those on the cusp of launching their careers, IMED 455 lays the groundwork for professional success in digital marketing.