Social Media Marketing

Catalog description

IMED 333 delves into the strategic role of social media in digital marketing, equipping the student with the skills to navigate various platforms and implement best practices effectively. This engaging course emphasizes the creation of a social media strategy and the application of knowledge through a capstone project, where the student designs a simulated ad campaign on Facebook. Tailored for individuals with basic internet and Google Workspace skills, it offers a practical approach to mastering social media marketing tools and techniques.