Foundations and Strategies of Marketing

Catalog description

IMED 230 provides a comprehensive introduction to the essentials of digital marketing, equipping the student with a solid foundation in the field’s core principles and strategies. This course is meticulously designed to enhance the student’s understanding of marketing within a business framework, focusing on critical concepts such as market segmentation, targeting, crafting unique value propositions, and the importance of metrics for success. Through a blend of theoretical learning and practical exercises, the student will develop the analytical skills necessary to construct and present a digital marketing plan tailored to a company of their choice.