Sponsorship

Catalog description

This course focuses on the dynamic relationship between brands and the rapidly growing esports industry. The student will explore the strategies behind successful sponsorship deals, including market research, audience analysis, and the creation of compelling sponsorship proposals. The course covers key topics such as brand alignment, ROI measurement, and the unique challenges of activating sponsorships in both live and digital esports environments. Through case studies and industry insights,the student will learn how to forge and manage sponsorship relationships that drive value for both brands and esports organizations, preparing the student for careers in this exciting and evolving field.