Revenue Generation In Esports

Catalog description

This course provides the student with a deep understanding of the current marketplace for digital entertainment and electronic sports in preparation for successful careers in the esports and/or digital media industries. With a focus on entrepreneurialism, the student will cover a wide range of business, management and legal issues, including an overview of current business models in esports marketing and management. Topics will include pitching concepts, funding sources, copyright and intellectual property issues, production management techniques, revenue streams, and partnerships for aspiring entrepreneurs.