BUAD 432

Management and Innovation Strategies

Harrisburg University of Science and Technology · UGRD · Fall 2026

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To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student examines critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.

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Class #harrisburg_science_and-0059Fall 2026UGRD3 credits
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