Integrated Marketing Communications

Catalog description

Agencies and individuals need to possess expertise in professional marketing practices and mediums. Integrated marketing merges all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing and social media, through a mix of tactics, methods, channels, media and activities into a unified user-centric strategy. Through critical evaluation and marketplace analysis, the student applies theories, utilizes frameworks, examines case studies, and integrates marketing practices in both team and individual projects.