Corporate Innovation and Entrepreneurship

Catalog description

This course covers the use of entrepreneurial capabilities to develop new ventures, products, and processes. These concepts can be used with start-ups or within an established organization. The student is introduced to some of the core concepts and analytical tools used in entrepreneurship as part of a strategy for growth, updating a company’s offerings, or developing totally new products. In order to instantiate these changes, the student will integrate services, markets, internal processes, quality, community relationships, and customer experience.