Intro to Mass Communication

Catalog description

Introduction to mass media practices and influences in the United States (and globally). Topics include current media practices, problems, issues and significant trends with special emphasis on the ways media and society influence and change each other. The history of mass media theories, ethics, roles and responsibilities, contributions of diverse groups, gender issues, and legal rights and restrictions will be explored. Mass media contexts will include news advertising, public relations, photojournalism, newspapers, radio, television, film, recording industry, book publishing, network/cable and online communication. (C-ID JOUR 100) (CSU/UC) (AA/AS-4, Cal-GETC-4)