MKTG 4300

Marketing Research

Governors State University · Fall 2026

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Catalog description

Studies the research process as an aid to planning and decision-making in marketing management. Topics include the role of research and information systems in defining and planning research needs, obtaining marketing information, and identifying target markets. Attention also given to product and advertising research and market and sales analysis.

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Current meeting, instructor, credit, and enrollment details

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01

17 openSeats: 8/25 seats Last recorded: Jul 30, 2026, 2:57 PM
Class #79530Fall 20263 credits
17 available8 enrolled25 capacity0 waitlist
Days & times
We · 4:30 – 7:20 PM
Meeting dates
Sep 2 – Dec 13
Location
*
Instructor
Liu, X
Details checked 9 hours agoSeats checked 9 hours ago
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