MKTG 3200
Consumer Behavior
Governors State University · Fall 2026
1 section1 open now
Catalog description
Draws on the behavioral sciences to provide insight into consumer needs, wants, and behavior in the marketplace. Emphasizes how the manager in business and non-business organizations can build an understanding of the individual consumer into the marketing decisions of goods and/or services. Provides an overview of the role of consumer research.
Sections
Current meeting, instructor, credit, and enrollment details
01
16 openSeats: 14/30 seats Last recorded: Jul 30, 2026, 2:57 PMClass #79525Fall 20263 credits
16 available14 enrolled30 capacity0 waitlist
- Days & times
- No scheduled meeting time
- Meeting dates
- Aug 31 – Dec 13
- Location
- *
- Instructor
- He, T
Details checked 9 hours agoSeats checked 9 hours ago
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