International Marketing

Catalog description

This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs? Prerequisite(s): MGT 202, MKT 305