ESM 410

Distribution of Games

Goldey-Beacom College · UGRD · Fall 2026

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Catalog description

The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach you how publishers promote games and bring them to market. By the end of this class you will be able to plan a game’s launch and promotion. Prerequisites: GMD-101 & MKT-205

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Class #ESM-410-01-2026FAFall 2026UGRD3 credits
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T
Meeting dates
08/31/26 - 12/13/26
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Staff
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