Capstone: Marketing

Catalog description

This capstone course for the Marketing concentration integrates concepts from marketing strategy, consumer behavior, integrated marketing communications, digital marketing, and analytics to address organizational marketing challenges. Students analyze market and consumer data to develop strategic, data-informed marketing solutions aligned with organizational goals and measurable outcomes. The course emphasizes professional marketing plan development, customer engagement strategy, performance evaluation, ethical decision-making, and AI-supported marketing practices within contemporary business environments. This course should be taken during the final term of a student’s degree program. Prerequisites: MKT 400, MKT 410, and MKT 420 with a “C” or better. Mathematics MAT 009 Support for College Algebra (3qh): Institutional credit only This course is to be taken concurrently with MAT 109S (College Algebra with Support) on the same campus. Background topics which are necessary for a student to successfully complete College Algebra will be covered. Prerequisite: MAT 094 with a “C” or better, or placement in MAT 095. Corequisite: MAT 109S. MAT 094 College Prep Algebra I (5qh): Institutional credit only This course is a review of basic algebra skills including operations on integers, rational numbers, real numbers, and complex numbers; simplifying and operating with terms/polynomials; solving single and multi-variable linear equations; and graphing linear equations. Successful completion or exemption of the MAT 094/MAT 095 sequence fully prepares the student for college level mathematics. Prerequisite: Placement MAT 095 College Prep Algebra II (5qh): Institutional credit only This course is a review of basic algebra skills including factoring, graphing quadratic polynomials, solving quadratic equations, simplifying rational expressions, solving rational equations, simplifying radical expressions, and solving radical equations. Successful completion or exemption of the MAT 094/MAT 095 sequence fully prepares the student for college level mathematics. Prerequisite: MAT 094 or by placement.