Advanced Digital and Social Media Marketing

Catalog description

This course examines how organizations develop and optimize digital marketing strategies across web, social media, content, and advertising platforms to support customer engagement and business growth. Students analyze audience behavior, campaign performance, emerging technologies, and AI-supported marketing tools to develop data-informed digital marketing recommendations while addressing ethical and professional considerations related to privacy, personalization, and responsible AI use. Prerequisites: BUS 260 and MKT 400 with a “C” or better.