Media, Audiences, and Digital Culture

Catalog description

This course examines how media shape and are shaped by audiences within contemporary digital culture. Students analyze media content across digital platforms to understand audience behavior, communication effectiveness, and platform dynamics. Topics include the cultural, technological, and societal forces that influence media production and consumption, including issues of representation, bias, and emerging technologies. Students also apply basic analytics and platform-based data to evaluate media performance and inform communication decisions. Prerequisite: COM 210 with a “C” or better.