Introduction to Mass Communication

Catalog description

This course is a basic study of the structure and dynamics of the contemporary mass media and its producer-to- audience relationship. The history, ethics, and social importance of media will be explored in the context of our own diverse society. Students will investigate the elements of media, discern between the press and other forms of media, and develop a basic understanding of how and why messages are created and communicated and the effects of these messages. Prerequisite: ENG 101.