Introduction to Social Media and Digital Marketing

Catalog description

This course introduces students to the principles and strategies of digital and social media marketing. Topics include online consumer behavior, digital communication channels, content development, and integrated marketing across web, email, search, and social media platforms. Students will develop and implement digital marketing campaigns, analyze audience engagement, and evaluate performance using analytics tools, including artificial intelligence, in an effective and ethical manner. Prerequisite: BUS 210 with a “C” or better. Business Management