Designing Health Communication Messages

Catalog description

Health communication messages inform, convince, and motivate their audience for a change in behavior. This course illustrates the importance of effective communication in health promo<on. It highlights the importance of building theory-based messages while being responsive to diverse audience needs. It also illustrates core health communication principles and processes for designing effective messages for health communication interventions and campaigns. Perspectives from multiple areas including psychology, public health, and social marketing are integrated.