Case Studies: Communication and Social Media

Catalog description

This course provides an in-depth look at the role of social media in modern society through the examination of various case studies. It covers strategic planning, content creation, crisis management, and the evolving landscape of social media. Students will analyze real-world examples to understand the impact and implications of social media in different sectors. Based on lectures, case study readings, and supplementary materials, we will explore and apply social media tools, integrating them into an organization’s overall communication strategy.