Intro to Digital Marketing

Catalog description

Introduction to Digital Marketing is an undergraduate course that provides students with a comprehensive understanding of the dynamic landscape of digital marketing. The course covers key concepts, trends, and tools that shape the industry, as well as collaboration between suppliers, manufacturers, distributors, and retailers. Students will explore various business models, understand the digital customer journey, and evaluate the effectiveness of digital marketing programs. They will learn how to create visibility and attract customers through website design, search engine marketing, social media advertising, and display/mobile advertising. The course also emphasizes the importance of maintaining and strengthening relationships, covering topics such as email marketing, content creation, lead conversion, and customer journey optimization. By the end of the course, students will be equipped with the skills to navigate the digital marketing landscape, make informed decisions, and drive business success in the digital age.