Marketing of Innovations and Technology. 2 credits

Catalog description

Provides students the opportunity to conduct a detailed exploration of effective marketing strategies, including product and service development, branding, and customer relationships, in preparation for developing a marketing plan for a technology related innovation. Specific course topics include: assessing the marketplace, understanding the customer, market segmentation, developing and positioning the offering, pricing, branding, distribution, and promotion.Offered by Information Sys and Ops Mngmnt. May not be repeated for credit.