Introduction to Wine & Craft Beverage Management. 3 credits

Catalog description

Provides students knowledge of operational functions and strategies, and practical skills necessary for opening, managing, and operating business for the wine and microbrewing industries. This course introduces distribution and sales planning, strategic marketing and sales management, regulation and compliance issues, and the opportunity to earn a Cicerone certificate.Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.