SPMT 611

Sport Marketing and Sales. 3 credits

George Mason University · UGRD · Fall 2026

1 section

Catalog description

Investigates principles and processes in sport marketing. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods.Offered by School of Sport/Rec/Tour Mgmt. May not be repeated for credit.

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Class #george_mason-4841Fall 2026UGRD

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