SPMT 412

Sport Marketing and Sales. 3 credits

George Mason University · UGRD · Fall 2026

1 section

Catalog description

Investigates principles and processes in sport marketing and finance. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods.Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts. Equivalent to SRTM 412 .

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Class #george_mason-4826Fall 2026UGRD

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