Retailing Analytics. 3 credits

Catalog description

The retail industry is going through a phenomenal transformation. More retailers are relying on analytics to help manage product assortment decisions, loyalty programs, and in-store, online, and omni-channel environment in order to respond more effectively to changes in consumer behavior. This course teaches students to arrive at strategic retailing decisions using a data-driven approach. The course covers key retailing decisions such as loyalty program design and execution, market basket analysis, store location and trade area analysis, forecasting, and merchandising decisions. Offered by Costello College of Business . May not be repeated for credit.