Applied Client Project. 6 credits

Catalog description

This course will provide students the framework and opportunity to work on an applied marketing project with a real business. The objective is for students to work on solving marketing problems that the client is facing. Students will work in groups to understand the marketing problem, break it down into meaningful questions, and then engage in a strategic marketing planning exercise to propose actionable solutions. The course will involve active interactions with the client. Students will be expected to utilize all the knowledge and skills they have learnt in the earlier courses in the M.S. in Marketing program, while demonstrating ethical professional practices. After completion of this course, students can expect to have completed an applied client marketing project, which they can showcase on their resumes.Offered by Marketing. May not be repeated for credit.