Marketing Research. 3 credits

Catalog description

Students are actively involved in the design and development of qualitative and quantitative research studies. Topics include focus groups/interviews, surveys, and experiments. Activities involve training in ethical conduct of research involving humans, design of research instruments, selection of appropriate samples, data collection, data analysis, and reporting. Students critically evaluate research in terms of its quality and provision of useful information.Offered by Marketing. May not be repeated for credit.