Marketing for a Better World. 3 credits

Catalog description

This course will provide students with an in-depth understanding of how marketing can be a force for creating a better world. It will introduce students to sustainability trends and dynamics and provide knowledge of how different societal forces affect consumer well-being. Students will also gain skills to develop assessments of the global environment, multiethnic consumer profiles, pressing societal issues, and sustainability trends to derive a more inclusive marketing strategy. To this end, the course will underscore how corporate social responsibility helps shape future success of organizations.Offered by Marketing. May not be repeated for credit.