Marketing Strategy. 3 credits

Catalog description

Using lectures, readings, cases, and team activities, students are actively involved in hands-on experiences related to marketing strategy decisions. Topics include segmentation, targeting, positioning, new product development, pricing, advertising, distribution, global marketing, corporate social responsibility, sustainability, and resource allocation. The central objective is to develop proficiency in managerial decision-making based on principles in resource advantage theory to positively affect organizational performance.Offered by Marketing. May not be repeated for credit.