Digital Marketing Strategy. 3 credits

Catalog description

This course will provide students with an in-depth understanding of digital marketing strategy and its application for driving organizational performance. It will provide hands on experience in different digital marketing tools, including web design, email and digital display, mobile marketing, organic and paid search, search engine optimization, web analytics, and email marketing. The students will gain proficiency in utilizing different digital tools to formulate and execute an integrated digital marketing strategy for an organization. Emphasis will be placed on ethical professional practices in collecting and analyzing customer and market data that is required for effective digital marketing.Offered by Marketing. May not be repeated for credit.