Consultative Sales. 3 credits

Catalog description

The course is designed for marketing professionals who consult with clients for the purpose of identifying needs and developing long term sales relationships. Important customer facing skills are applied in the process of identification of new business opportunities, working with clients to identify needs, developing shared goals and objectives, practicing negotiation and sales skills, and implementation of solutions. The skills developed will help professionals solve client and customer problems. The goal is to enable professionals with customer-facing responsibilities to effectively build the skills and trust necessary with customers that result in long term and profitable relationships.Offered by Marketing. May not be repeated for credit.