Fashion Marketing. 3 credits

Catalog description

This course offers an in-depth examination of fashion marketing, focusing on the strategic thinking and tactical tools essential for marketing decisions in the fashion industry. It is tailored to expand students' understanding of marketing strategy, consumer behavior, advertising, branding, and digital marketing, with a special emphasis on their application within the fashion sector. Key topics include sustainable and fast fashion, luxury branding, the impact of technology, and the roles of influencers and social media strategy. This course aims to equip students aspiring to become marketing professionals in the fashion industry with the necessary knowledge and skills. Further, this class not only prepares students for the challenges of fashion marketing but also encourages them to apply their learning to real-world scenarios, fostering a deeper grasp of the unique aspects of the fashion world.Offered by Marketing. Limited to two attempts.