GenAI Applications in Marketing. 3 credits

Catalog description

Introduces students to applications of Generative AI (GenAI) in marketing, with emphasis on real-world marketing decision making. Students will be able to integrate marketing strategy, analysis, creative execution, and governance into a coherent, ethical, and implementation-ready approach using GenAI tools. A third attempt will require academic advisor approval. Offered by Marketing. Limited to two attempts.Offered by Marketing. Limited to two attempts.