Strategic Brand Management. 3 credits

Catalog description

This course is designed around the brand management decisions that must be made to build, measure, and manage brand equity. It will teach marketing professionals how to develop a brand, gain an understanding of how to manage a brand and how to conduct a brand audit. The brand management function is a central part of the marketing function which in turn is important for the success of organizations, and this course assists in effectively building the skills needed to develop consumer brand-relationships. A third attempt will require academic advisor approval.Offered by Marketing. Limited to two attempts.