Principles of Marketing. 3 credits

Catalog description

Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized. Notes: Students cannot receive credit for both MKTG 301 and MKTG 303 . Costello College of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 303 . The third attempt requires Costello College of Business academic advisor approval. Those who do not successfully complete this course within three attempts will be terminated from their concentration and will not be eligible to receive a degree from the Costello College of Business. For more information about this, see the "Termination from the Concentration" section under Academic Policies.Offered by Marketing. Limited to two attempts.