Marketing Communications. 0-3 credits

Catalog description

Examines all forms of communication and sources of brand or company contacts as potential message channels in building relationship with customers. Focuses on integrated planning process for all communication elements, including consumer and trade advertising, public relations, direct and database marketing, promotions, and sales presentations to achieve synergy in communicating with various constituencies.Offered by SBUS Multidisciplinary. May not be repeated for credit.