MBA 721
Marketing Research. 3 credits
George Mason University · UGRD · Fall 2026
1 section
Catalog description
Develops skills to plan and implement effective marketing research studies. Topics include research design, data collection, statistical analysis, and use of database systems. Offers perspective on how managers can use market data to develop successful product or service strategies.Offered by SBUS Multidisciplinary. May not be repeated for credit. Equivalent to GBUS 721 .
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Availability not recently verifiedClass #george_mason-2533Fall 2026UGRD
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