Marketing Analytics. 3 credits

Catalog description

Marketing analytics is a systematic approach to harnessing data/ information to drive effective marketing decision making. The objective of this course is to equip you with tools required to address fundamental marketing decision problems using a data-driven approach. It will train students to view the marketing processes and relationships systematically and analytically.Offered by SBUS Multidisciplinary. May not be repeated for credit. Equivalent to GBUS 720 .