MBA 623

Marketing Management. 3 credits

George Mason University · UGRD · Fall 2026

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Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in wide variety of institutional and competitive situations. Addresses the importance of companies being market-driven and customer-focused. Emphasis on case studies, team work, and projects.Offered by SBUS Multidisciplinary. May not be repeated for credit. Equivalent to GBUS 623 .

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Class #george_mason-2510Fall 2026UGRD
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