E-Commerce and On-line Marketing for Health Services. 3 credits

Catalog description

Explores development of online health services; organization of online businesses; online marketing, financial, and clinical transactions; and venture capital and the IPO process. Explores creating and maintaining web pages and databases. Reviews literature on effect of computer services on patient care and health care organizations. Also reviews examples of both successful and bankrupt technology firms in health care. Student groups draft business plan and develop early version of service proposal. Offered by Hlth Admin, Policy/Informatics . May not be repeated for credit.