Internet and Web Technology Applications for Healthcare. 3 credits

Catalog description

Introduces students to the major applications of Internet and Web technology in healthcare. Two major applications are studied: online promotion/marketing for consumer-oriented health web sites, and online Personal Health Records (PHR). Students will learn about Search Engine marketing and the practical skill of creating an online health marketing/promotion campaign. They also will learn to create and manage PHR. The technological challenges such as reliability, privacy, security and organizational barriers to adoption are discussed. Offered by Hlth Admin, Policy/Informatics . Limited to three attempts.